Integrations & Architecture

Your stack,
speaking as one.

FuneralBot unifies Passare, GoHighLevel, Make.com, and your website into a single conversation — so every inquiry, every contact, every follow-up lives exactly where it should.

FuneralBot.ai
The brain
Passare
System of record
GoHighLevel
Nurture & pipeline
Make.com
Automation engine
Your Website
Family touchpoint

✦ Real-time bidirectional sync · data never lives in two places

Core integrations

Four pieces, one system.

Each integration does one thing exceptionally well. FuneralBot is the connective tissue that makes them act as one.

Passare
Funeral home management · CRM

Your system of record stays authoritative.

Every contact, case, and family detail flows to Passare automatically. Your directors never re-enter a name, a phone number, or a relationship.

S
Sarah Henley
inquiry · 11:42 PM · website
New
R
Robert Chen
pre-need · 9:12 AM · SMS
Synced
M
Maria Alvarez
obituary · 2:30 PM · FB
Synced
  • Contact creationNew conversations become Passare contacts within seconds
  • Case updatesStatus changes reflect both ways — nothing gets stale
  • Relationship mappingFamily roles preserved across every conversation
GoHighLevel
Marketing automation · Pipeline

Every lead, nurtured automatically.

Pre-need inquiries, at-need leads, and everything in between land in the right pipeline stage — with campaigns ready to run.

New
Sarah H.
Maria A.
Joseph R.
Qualified
Robert C.
Diane W.
Scheduled
Eleanor M.
  • Pipeline stage routingLeads enter the right stage based on the conversation
  • Campaign triggersFollow-up sequences fire automatically — SMS, email, voice
  • Opportunity trackingRevenue attribution from first message to signed arrangement
Make.com
Workflow automation

The connective tissue, invisible but essential.

Every scenario your funeral home runs — transport requests, obituary posts, vendor coordination — orchestrated through one visual engine.

  • Scenario orchestrationMulti-step workflows running without intervention
  • Conditional routingAt-need vs pre-need, weekday vs after-hours — all handled
  • Error handlingFailed operations retry automatically and alert your director
Your Website
The first impression

A single snippet. Any platform.

WordPress, Squarespace, FuneralTech, FrontRunner, batesville, or custom — install is one line of code, done by us.

F
We're here anytime Questions about services? I can help right now.
  • Widget installOne line of JavaScript · works on any modern site
  • Brand customizationColors, tone, and voice match your funeral home exactly
  • Mobile-firstFast, accessible, respectful across every device
The family journey

Every touchpoint, held with care.

From the first inquiry through the months that follow, FuneralBot orchestrates the follow-ups your team means to send — but rarely has time for. Including real, handwritten grief cards.

Day zero · minute one
Initial response
Family reaches out. Bot responds within 30 seconds, captures context, routes to on-call director if needed.
Day two
Arrangement follow-up
Gentle check-in if no consultation booked. Answers lingering questions. Never pushy.
Day fourteen
Service resources
Personalized email with grief support resources, aftercare information, and next-step reminders.
Day sixty
Handwritten card
A real, physical card arrives — handwritten by a human, delivered at the moment it matters most.
Day ninety & beyond
Quiet presence
Anniversary-aware outreach, aftercare program invitations, and space to grieve — at the family's pace.

TO
The
Henley
Family
— with care —
Dear Sarah,
It has been two months since we had the honor of caring for your mother. We wanted you to know we are still thinking of your family.
Please take care of yourself.
— Michael & the team JAMES H COLE · DETROIT
Under the hood

Real-time, bidirectional, and audit-logged.

Nothing batched overnight. Nothing lost between systems. Every event has a trail your team can follow.

event.log · real-time data flow
Website chat
contact.created
Passare + GHL
Incoming SMS
thread.merged
Unified thread
Consultation booked
event.calendar
Staff calendar
At-need detected
alert.oncall
Director pager
Day 60 trigger
card.dispatched
Handwriting partner
The rest of your stack

Works with what you already run.

We integrate with most funeral home management systems and the tools modern directors live in. Don't see yours? We'll build it.

Osiris
Case management
Available
SRS
Case management
Available
FrontRunner
Website platform
Available
funeralOne
Website platform
Available
Google Calendar
Scheduling
Available
Outlook
Scheduling
Available
Twilio
SMS & voice
Available
WordPress
Website platform
Available
Squarespace
Website platform
Available
Meta
Facebook & Instagram
Available
Batesville
Case management
Coming soon

Something else?

If your team relies on a tool we don't list, tell us — our integration engineers build custom connectors.

Request an integration
15+ hrs
Reclaimed every week
No more double-entry between systems. Directors spend their hours with families, not spreadsheets.
98%
Of inquiries captured
From first message to scheduled arrangement, nothing falls through the cracks — day or night.
0
Families forgotten
Every touchpoint, every follow-up, every handwritten card — automated so compassion never lapses.

Let's make it all work together.

A 30-minute call. We walk through the tools you already use, show you exactly how FuneralBot fits — in plain English — and you'll have a clear plan before we hang up.

Built by engineers who've integrated funeral home stacks for James H Cole.